A Brazilian wax is one of those things people either swear by or swear off—but no one’s neutral. It’s a bold choice that’s become surprisingly mainstream, and that says something about where we are culturally. This isn’t just a beauty routine; it’s tied up in ideas about identity, comfort, sex, and power.
Some say it’s empowering. Others say it’s pressure. Either way, the conversation around it is loud, loaded, and worth unpacking. From awkward first times to the polished confidence that comes after, the Brazilian wax isn’t just about going smooth—it’s about navigating the deeper stuff underneath.
How Has the Perception of Brazilian Waxing Changed Across Different Cultures?
The act of removing body hair isn’t new. Cultures throughout history have approached grooming practices in a wide variety of ways—from ancient Egyptian sugaring techniques to Roman bathhouse rituals. But the Brazilian wax, with its bold commitment to total or near-total hair removal in the pubic region, takes that history into an intensely modern and specific direction.
In its early years, Brazilian waxing was seen by many as an imported, slightly scandalous trend. Originating in Brazil and introduced to the U.S. in the late 1980s by the J Sisters salon in New York, it was initially popularized by fashion models, celebrities, and those living bold, body-conscious lifestyles. Fast-forward a few decades, and the Brazilian has transcended borders and demographics—but how it’s perceived still depends on cultural lens.
Cultural perspectives on Brazilian waxing:
- Western countries (U.S., U.K., Australia): Often tied to beauty ideals, hygiene, and personal freedom. Seen as part of mainstream grooming, particularly among younger adults and in urban areas.
- Middle Eastern and South Asian communities: Hair removal (including intimate areas) is common due to religious and cultural preferences for cleanliness and modesty. However, it’s often done privately and rarely discussed openly.
- Latin American cultures: Grooming is highly emphasized as part of self-care and sensual expression. Brazilian waxing is often embraced as a form of feminine pride and polished presentation.
- East Asian perspectives: Body hair removal is less emphasized and sometimes considered unnatural. Brazilian waxing may be viewed as Western-influenced and excessive in some communities.
- African cultures: Views vary significantly based on region and urbanization. In some places, traditional beauty standards don’t prioritize hair removal, while in others, modern salons and urban trends have made Brazilian waxing more common.
The global conversation reveals one thing clearly: the Brazilian wax has become a cultural touchstone, simultaneously influenced by local customs, globalization, and individual identity. What may be empowering in one culture may be controversial in another.
What Role Does Media Play in Shaping Opinions About Brazilian Waxes?
The media has long been a powerful force in shaping beauty standards, and Brazilian waxing is no exception. From fashion magazines to sitcom punchlines, it’s been glamorized, scrutinized, normalized, and parodied—all within the span of a generation.
Perhaps no media moment had a bigger impact than Sex and the City, where Carrie Bradshaw famously got a Brazilian wax and declared herself “feeling like a new woman.” From that moment on, the service became shorthand for liberation, sex appeal, and self-indulgent luxury. It quickly moved from being taboo to trendy.
Ways media has influenced perceptions:
- Hollywood and Celebrities: Red carpet stars and social media influencers have openly discussed or endorsed Brazilian waxing, creating aspirational messaging around being hairless and “camera-ready.”
- Television and Movies: Comedic scenes involving waxing mishaps (à la The 40-Year-Old Virgin) or spa culture have helped normalize the idea—even if the portrayal is exaggerated.
- Beauty Magazines and Blogs: From “how-to” guides to testimonials, publications have made Brazilian waxing seem like a rite of passage for modern women.
- Social Media and Influencer Culture: Platforms like TikTok and Instagram now offer firsthand accounts, before-and-after experiences, and even live Q&As with estheticians. These personal insights help de-stigmatize the experience but also reinforce beauty ideals that favor smoothness.
But while the media can demystify, it can also pressure. The near-constant visual reinforcement of smooth, hairless bodies sends a subtle but persistent message: this is the norm, this is attractive, and anything else is “less than.” That’s why Brazilian waxing often straddles the line between personal empowerment and performative grooming.
How Do Generational Attitudes Differ Toward Intimate Grooming Practices?
Talk to a Gen Z college student, a millennial professional, and a Baby Boomer, and you’ll likely get three very different perspectives on Brazilian wax. Grooming standards, especially intimate ones, are often shaped by generational values, cultural taboos, and exposure to media.
Younger generations have grown up in a hyper-connected world where personal grooming is constantly on display (and discussed), while older generations may still view these conversations as private or unnecessary.
How generations approach Brazilian waxing:
- Gen Z (late teens to 20s): Generally body-positive and exploratory, but also skeptical of beauty norms. Some embrace waxing, others reject it entirely as oppressive. Many seek grooming that aligns with personal comfort, not external expectations.
- Millennials (late 20s to 40s): Often the most consistent clientele for Brazilian waxing, having grown up with its rise in media. Many see it as part of routine self-care, much like manicures or skincare.
- Gen X (40s to mid-50s): Views vary widely. Some adopted Brazilian waxing early and maintained it, while others see it as unnecessary or overly influenced by the media.
- Baby Boomers (late 50s and older): Often less likely to discuss or seek Brazilian waxing unless introduced to it later in life. May view it as a younger person’s trend or as overly indulgent.
Generational views reflect larger societal shifts—from modesty to autonomy, from conformity to choice. What’s emerging now is a growing acceptance of personal choice—whether that means being fully waxed, partially groomed, or going all natural.
Why is the Brazilian Wax Often Linked to Beauty Standards and Body Politics?
The debate around Brazilian waxing doesn’t exist in a vacuum. It taps into wider issues about how society defines beauty, femininity, and even sexuality. At its core, Brazilian waxing raises the question: are we grooming ourselves for us, or for the gaze of others?
Some argue that choosing a Brazilian wax is an act of self-love or self-expression. Others point to the influence of porn culture, advertising, and media—arguing that smoothness has become a socially mandated aesthetic, especially for women.
Why it’s politically and socially charged:
- Control vs. Conformity: Supporters say waxing offers bodily autonomy—you decide what feels best. Critics argue that the popularity of waxing reflects a deeper internalization of rigid beauty standards.
- Sexualization of Hairlessness: Critics also note the uncomfortable overlap between hair removal and infantilization, especially when total hairlessness is portrayed as the default sexual ideal.
- Class and Accessibility: Brazilian waxing isn’t cheap. Regular upkeep can be costly, making it a privilege not accessible to all—adding a layer of socioeconomic pressure to beauty ideals.
- Feminism and Empowerment: Opinions vary even within feminist circles. Some see Brazilian waxing as a reclaiming of one’s body, while others view it as submission to patriarchal expectations.
- Gender Fluidity and Inclusion: Brazilian waxing is increasingly being embraced by all genders, including men, trans individuals, and nonbinary clients—showing that the conversation is expanding beyond traditional gender norms.
Ultimately, Brazilian wax has become more than a spa service—it’s a mirror reflecting how society talks about bodies, agency, and value.
More Than Smooth, It’s a Statement
The Brazilian wax experience is no longer just about smooth skin. It’s about identity, intention, and the ever-evolving definition of beauty. For some, it’s a form of empowerment. For others, a point of contention. What’s clear is that this one grooming ritual holds a surprising amount of cultural weight.
Whether you’re pro-wax, anti-wax, or somewhere in between, the key is choice. When people feel informed, unpressured, and respected in their decisions, the act of waxing (or not waxing) becomes an expression of autonomy—not a reaction to unrealistic expectations.
In the end, the Brazilian wax isn’t just a personal decision—it’s a cultural conversation. And it’s one worth having—not just in salons, but in society.
Looking to Explore Brazilian Waxing on Your Terms?
At Pure Escape Resort, we believe everybody is unique—and so is your choice in grooming. Our licensed professionals provide comfortable, judgment-free Brazilian wax experiences tailored to your comfort and style.
Whether you’re trying it for the first time or returning for maintenance, we’re here to make sure you leave feeling confident—your way. Book your appointment today.